Sales Outreach
Find prospects and draft the outreach. A person approves it before it is sent.
You review and approve every message before anything is sent.
From £599/month. Starter, Professional, and Enterprise — monthly lead budgets.
Human approval before send · No auto-blast
To · Practice manager
Subject · Fewer missed calls
A short note about Saturday cover, ready for you to read before it goes out.
Awaiting approval
AmroGen is an AI sales agent for B2B outbound. The homepage is the shop window. The pages below are the category.
Homepage → AI Sales Agent → supporting pages
AI Sales Agent is the flagship. AI SDR explains the SDR job. Pricing is how you buy.
- AI Sales AgentFlagship — the category homeResearch, personalise, quality-check, then you approve.
- AI SDRWhat an AI SDR is, and who it is forFounders, lean GTM, small B2B teams — grind, not judgment.
- AI Sales Agent PricingBuying intent — monthly lead budgetsFrom £599/month. 1 credit = 1 prospective lead.
Quality-checked before you approve
Every message is quality-checked before you review it — so weak copy does not reach a prospect unseen.
One campaign instead of four tools
Research prospects, prepare personalised sequences, and approve in one place — not a DB + enrichment + sequencer stack.
Start from buyers or a URL
Brief with product + ideal customers, or name a company you already pursue. Same reviewed campaign either way.
Watch one URL become a complete outreach campaign.
See how AmroGen turns your business into a ready-to-review outreach campaign — researched prospects, personalised sequences, quality review, and your approval before send.
Describe who to sell to — or name a company you already know
Most teams start with a product and audience brief. If you already have a specific company in mind, you can go deep on that account — without making websites the whole product story.
Describe your audience
Tell AmroGen what you sell and who should buy — industries, geographies, personas, and buying signals. It finds matching companies and prepares reviewed outreach. No website required to start.
Example: Product + ICP + hiring / funding / rival-customer signals
Name a company you already know
Already pursuing a specific account? Point AmroGen at that company. It researches decision-makers and drafts personalised sequences for the same review steps.
Example: A named account you already want to pursue
The product in the shop window — not the factory
Real captures from AmroGen. Focus on the prepared campaign: businesses found, people identified, messages ready for approval. Tap any image for a full-screen view.
Your prepared campaign
See what AmroGen found: high-fit businesses, decision-makers, and personalised messages waiting for your approval — not a blank dashboard.
See how it works →Tell AmroGen what you sell
Start from a product and audience brief — or a company you already know — then review the finished outreach before anything sends.
Start a campaign →Campaigns ready to review
Browse prepared campaigns by status — ready for approval, in progress, or complete — with clear next actions.
How campaigns work →People, messages, and sequences
Open a campaign to inspect the decision-makers, personalised steps, and progress before you approve send.
Learn more →When outreach goes out
After approval, control send windows, timezone, and daily limits — the shop window stays under your control.
How it works →Credits & usage
Transparent credit balance and usage for outreach volume and AI generation.
View pricing →Sender connections
Connect your sending account and configure identities for reviewed outreach after you sign in.
Sign in →API access
Programmatic campaign access on Professional and Enterprise — guides available after sign-in.
See plans →Get in touch
Reach the AmroGen team directly — onboarding, credit questions, or custom plans.
Contact us →How AmroGen prepares what you buy
Research, personalised sequences, quality review, then your approval — the path to the shop-window result on the homepage. Tap or click any step to expand.
Tap a step to expand details
Tap a step to expand details
From what you sell to approved outreach
AmroGen focuses on outcomes you can act on — finding businesses and people, preparing messages, and waiting for your approval before anything sends.
Tell AmroGen what you sell
Describe your product or service. Add your ideal customer if you know them — or let AmroGen help you identify the right fit.
Review what AmroGen prepares
See the businesses and people AmroGen has found, together with personalised messages prepared for each potential customer.
Approve and start reaching out
Review the messages, make any changes and approve them when you are ready. Nothing is sent without your approval.
Finding prospects and writing personalised outreach takes forever.
Research, contact discovery, enrichment, copywriting, and QA usually happen across five different tools before a single email is ready. AmroGen brings that into one place — so your team moves from ideal customer profile to approved outreach without the tool stack.
Find your buyers
Describe who to sell to — AmroGen finds matching accounts and returns decision-makers with contact context.
AI quality review
Every message is quality-checked before you review it — so weak copy does not reach a prospect unseen.
You stay in control
Approve leads and sequences before anything sends through Resend or Gmail.
From research to ready-to-review outreach
AmroGen researches prospects and prepares personalised outreach — then pauses for your approval before anything sends.
Lead research
Finds relevant people from your brief or named account — without asking you to upload a list first.
Email sequences
Writes five-step cold email flows grounded in the account and each lead's role.
Quality review
Built-in quality review before approval — so you inspect campaign-ready copy, not rough drafts.
Human control
You confirm leads, then approve sequences. Nothing sends until you say so.
AI does the work. You stay in control.
Most AI SDR products sell autonomy. AmroGen is built around the practical middle ground: automate the repetitive work, keep humans in control of approval, and make weak output visible before it reaches a prospect.
| Workflow step | Old outbound stack | AmroGen |
|---|---|---|
| Lead source | Buy or filter a database | Audience brief or known company |
| Research | Manual tabs and enrichment tools | Account and lead research included |
| Copy | Generic sequence templates | Lead-specific email sequences |
| Quality | Rep reviews everything from scratch | Built-in quality review before approval |
| Sending | Separate sequencer setup | Approved outreach from one workflow |
Use AmroGen when you need outbound motion without rebuilding RevOps
It is strongest for founders, lean GTM teams, agencies, and operators who know their target accounts but do not want to spend hours turning each account into a researched campaign.
Founder-led sales
Turn target accounts into personalized first-touch campaigns without hiring an SDR first.
Agencies
Create reviewable campaigns for multiple clients without rebuilding the workflow each time.
Small B2B teams
Run focused outbound experiments without paying for a large database and sequencer stack.
AI-native builders
Professional and Enterprise include programmatic API access for custom workflows.
Listen to the latest AI sales briefings.
Short podcast episodes on AI SDR workflows, B2B lead generation, cold outreach quality, and AmroGen product updates.
Published episodes are on the podcast page.
Research-backed guides for AI sales agents and SDRs.
Start in Resources for definitions and comparisons — long-form archive posts remain available by URL.
B2B Sales Automation Software That Does the Writing, Not Just the Scheduling
B2B sales automation in 2026 means two things: tools that automate scheduling (most of them), and tools that automate research and writing (very few). AmroGen does the latter. Here's the difference.
B2B Sales Outreach Platform Comparison 2026: What the Market Misses
The B2B outreach platform market splits into sending tools, data tools, and full pipelines. Here's the honest breakdown — and why most platforms still require you to write everything yourself.
The Only Outreach Tool That Generates Email, LinkedIn, and SMS Sequences in One Run
No lead list needed. No separate tools for each channel. AmroGen generates personalised email, LinkedIn, and SMS sequences for each lead in a single pipeline run — with quality review built in.
Book a live demo on the calendar below, or open the booking page in a new tab.
AmroGen questions, answered honestly
Clear answers about what AmroGen does today, how campaigns work, quality review, approval, and how it compares to databases and senders like Apollo, Clay, and Instantly.
What is AmroGen?
AmroGen is AI-powered B2B outreach: it researches prospects, finds decision-makers, prepares personalised email sequences, quality-checks every message, and pauses for your approval before anything sends. You stay in control.
How do I find a target audience in AmroGen?
Two ways, same campaign: (1) Campaign brief — describe your product and ideal buyers; AmroGen finds matching companies. (2) Optional — name a company you already know when you want to go deep on one account. Both include lead review, sequence review, and approved send.
Do I need a company website to start?
No. Most teams start with a campaign brief: product + audience. A company website is only useful when you already know which account to pursue — it is optional, not the product story.
Does AmroGen send email automatically?
No. You approve leads before sequences are generated, then approve sequences before send. Approved email steps dispatch through Resend when connected, otherwise through Gmail OAuth if you have connected it.
How is AmroGen different from Apollo, Clay, Instantly, or ChatGPT?
Apollo is a contact database. Clay is an enrichment workspace. Instantly is a high-volume sender. ChatGPT is a blank chat box. AmroGen is the campaign: research decision-makers, prepare personalised sequences, quality-check them, and wait for your approval before email sends — without stitching five tools together. Honest comparisons: Apollo, Clay, Instantly, and one ChatGPT page.
What does an AmroGen campaign cost?
Plans are priced monthly — Starter £599 (175 leads), Professional £2,999 (1000 leads), Enterprise £4,999 (2000 leads). 1 credit = 1 prospective lead. Top up at your package rate when the budget is exhausted. See AI Sales Agent Pricing.
Can developers integrate AmroGen into other tools?
Yes on Professional and Enterprise. Sign in for API guides and keys — public pages stay focused on how AmroGen helps you find and win customers.
What channels does AmroGen support?
Email is the primary live send channel — nothing sends until you approve. LinkedIn is a manual copy pack on Professional and Enterprise. SMS is Enterprise only.
Does AmroGen auto-send LinkedIn or SMS for every plan?
No. LinkedIn is never auto-sent — Professional and Enterprise get copy for manual follow-up. SMS copy and send are Enterprise only. Starter is email-first.
What is an AI sales agent?
An AI sales agent researches target accounts, finds decision-makers, drafts personalised outreach and quality-checks the copy. AmroGen then waits for you to approve before anything sends. See the AI Sales Agent page for the full workflow.
What is an AI SDR?
An AI SDR automates sales-development grind: finding buyers and preparing first-touch sequences. In AmroGen it still requires human approval. Built for founders and lean GTM teams — see the AI SDR page.
Does AmroGen replace an SDR?
It replaces the grind, not judgment. You still approve leads and messages. Human SDRs remain for strategy, exceptions and relationships.
Does AmroGen work with Gmail?
Yes. After you approve sequences, email can send through Gmail OAuth or Resend. Nothing sends until you approve.
How does AmroGen research prospects?
You brief the product and ideal buyers — or name a company you already know. AmroGen finds matching accounts and decision-makers for you to review before sequences are generated.
How does AmroGen personalise messages?
Sequences are drafted per prospect using company and role context, then quality-checked before they reach your review queue. You can edit before send.
Is AmroGen suitable for agencies?
Yes. Agencies use it to create reviewable campaigns for clients without rebuilding the research-and-copy workflow each time. Professional and Enterprise add API access.
Find your buyers. Approve the outreach.
Describe who should buy, or go deep on an account you already know. Review what matters, then launch with confidence from one outreach workflow.